Who We Are
Lyons Life is an independent insurance and financial services firm dedicated to helping families, business owners, and retirees protect their lifestyle, secure their income, and build long-term wealth. We are not tied to any single carrier. Instead, we partner with the most trusted life, health, disability, and retirement companies in the industry, giving our clients unbiased advice and access to the best solutions available.
Our mission is simple:
To provide clarity in a confusing industry — and deliver financial protection that truly works for real people.
Our Story
Lyons Life began with one purpose: to change the way insurance is delivered.
Too many individuals and families were being offered cookie-cutter plans by captive agents, or paying more than they needed for coverage that didn’t fit their situation.
We knew there was a better way.
By staying fully independent, leveraging modern technology, and taking a personal, educational approach, Lyons Life has grown into a trusted resource for clients across the country — simplifying decisions, explaining options clearly, and helping people feel confident about their financial future.
What We Stand For
Honesty First
We believe in transparency.
Our job isn’t to sell — it’s to educate, guide, and help you protect your family or business with the right plan, not the most expensive one.
Service Over Sales
Every client receives white-glove support, whether you’re getting a simple term policy, a private health plan, or a full retirement income strategy.
Independence Matters
Because we’re independent, we work for you, not an insurance company.
That means unbiased recommendations and truly competitive pricing.
Long-Term Relationships
We’re here for you long after your policy is in place — annual reviews, life event check-ins, renewal guidance, and long-term planning are part of the experience.
Who We Serve
Lyons Life proudly helps:
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Families looking for affordable life or health insurance
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New homeowners seeking mortgage protection
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Business owners needing employee benefits
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High-income earners looking for tax-advantaged strategies
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Retirees navigating Medicare and income planning
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Entrepreneurs securing cash flow, asset protection, and buy–sell funding
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Individuals needing disability or long-term care protection
Whether you’re protecting your family, building wealth, or running a company, we tailor coverage to your unique goals.
Our Areas of Expertise
We specialize in:
Life Insurance
Term Life • Mortgage Protection • Whole Life • IUL • Premium Financing • Final Expense • Children’s Policies
We help you protect your loved ones while building long-term tax-advantaged wealth.
Health Insurance
ACA Marketplace • Private Health • Medicare
We compare plans across multiple carriers to find the best value.
Disability Insurance
Own-Occupation • Guaranteed Renewable
Protecting your paycheck — your most important asset.
Retirement Planning
Fixed Annuities • Fixed Indexed Annuities • Long-Term Care
We help you create stable, predictable income for life.
Group Benefits
Health • Life • Disability • Dental • Vision • Executive Benefits
We help businesses attract talent, retain employees, and manage costs.